About Us
At Intelligent Business, we help companies turn complex data into clear insights.
Our team blends analytics, design, and business expertise to build dashboards that are not only insightful - but easy to use.
From SaaS metrics and Cashflow to HR and BvA, we create solutions that drive smarter decisions across the business.
We work closely with each client to understand their goals and deliver tools that support real growth.
Meet The Team
Michael Shparber
Founder & CEO
With a strong financial background (M.Sc. in Finance and Accounting, B.A. in Economics and Business Administration), Michael has over 20 years of experience leading BI and Data Analytics projects in large companies as well as in fast-paced startups.
Passionately connects the dots between business, finance, and technology - turning complex data into clear insights.
As a Power BI enthusiast and dedicated teacher, Michael has trained more than 350 data analysts and created practical courses in Data Visualization and Power BI that are widely used across industries.
Effrat Katz
Power BI Developer & Data Analyst
Specializes in data visualization, Power BI (DAX, Power Query), Python, and dashboard UX/UI.
Enjoys solving complex data puzzles by creating clear and intuitive structures that help users make sense of their own data.
Passionate about experimenting with new technologies - even tried IBM’s quantum computer via Python.
Maxim Zelensky
Power BI Developer
Power BI expert since 2015 with a 20-year background in marketing and sales; 4-time Microsoft MVP for community contributions.
Loves using DAX and Power Query to craft elegant, high-performance data solutions.
Has always lived by the sea — from Mariupol to Ashdod — and believes "vitamin sea" is essential.
BI Developer and Analyst
Specializes in turning complex data into actionable insights, with experience across Finance, Sales, HR, and SaaS.
Enjoys bringing clarity to data and enabling better decision-making in fast-paced, cross-functional teams.
Has a diverse background — from tech and anti-cancer chemistry research to humanitarian field operations — and a passion for mountaineering, having climbed peaks up to 7,000 meters.
Paul Freeman
BI Developer
Expert in Power BI and Microsoft Excel, with a strong focus on practical business solutions.
Enjoys finding efficient answers to tough data problems.
Created multiple training courses for Power BI, Excel, and other Microsoft Office tools.
Ori Sal
Data analyst & ML specialist
Data analyst and machine learning specialist with several years of experience turning data into business insights.
Background in Information Systems and currently pursuing an M.Sc. in Data Science.
Proficiency in Python, SQL, Power BI, and AI techniques, driven by the challenge of turning raw data into strategic, business-oriented insights
Rina Dobroselskaya
Business Development Manager
Specializes in early-stage growth, strategic positioning, and go-to-market planning for digital platforms.
Enjoys translating complex product ideas into clear value propositions and building communication strategies that resonate with both users and investors.
Passionate about structuring workflows between product, marketing, and design and turning scattered startup chaos into measurable business traction.